Logos are the face of a company and are meant to visually communicate the unique identity of the brand/company and what it represents.
A good logo is the face of the company and should be distinctive, appropriate, practical, graphic and simple in form conveying the intended message.
Logos are a combination of text and visual imagery that serves two purposes. It tells people the name of the company as well as creates a visual symbol that represents your business and connects to people’s memory.
Consider a logo the most important branding investment a business can make.